In the dynamic world of marketing, where budgets often feel tight and resources limited, it’s crucial for small businesses to make strategic choices that yield significant returns. One of the best and most accessible strategies available is video marketing. In this article, we’ll explore the reasons why small businesses should invest in premium video marketing and how it can revolutionize your brand’s presence. We will also share some tips along the way that you can utilize with zero to no budget.
1. We Understand That Budgets Are Tight
As a small business owner, every dollar spent needs to be a wise investment. You often don’t have the bandwidth to make mistakes. The beauty of video marketing is that it offers a versatile range of options, allowing you to tailor your strategy to fit your budget. From cost-effective yet impactful video testimonials to engaging sponsored posts, there’s a video solution for every business model.
2. Video Is Currently the Most Powerful & Influential Marketing Tool
In a world dominated by content, video reigns supreme. The statistics are clear: people engage more with video content than any other medium. Incorporating video into your marketing strategy ensures that you capture the attention of your audience in a way that resonates, making your brand more memorable and shareable.
(Bonus tip!) Use one video across multiple platforms. Lots of our clients choose to create a testimonial video with their satisfied clients. That one video can be turned into weeks worth of content. It can be published on multiple channels, you can select small clips and release those 15-second videos. There’s so much that can be done with just video.
3. Video Testimonials Generate Authentic Trust
Building trust is paramount for any small business. You can have the best product or service, but if your customers don’t trust you, they won’t buy. Video testimonials are the best way to share the positive experiences of your customers. It’s like having your Google Reviews plastered on a billboard. By investing in premium video production, you not only create visually appealing content but also convey authenticity, helping potential customers connect emotionally with your brand.
4. Pay Creators to Generate Sponsored Posts About Your Product
In the age of influencers, leveraging creators to generate sponsored posts can significantly amplify your reach. Collaborating with content creators in your industry allows you to tap into their audience, providing an authentic endorsement of your product or service. It’s a strategic investment that can yield remarkable results.
(Bonus tip!) You need to know when to jump on this. If you only have 45 followers on social media, paying an influencer might not lead to the growth you want or need. Instead, focus on creating your own content.
(Double Bonus Tip!) Make videos yourself. One of the highest engaging videos on social media are (Day In The Life) videos. Consumers are tired of flashy advertisements being shoved in their faces and want to watch real authentic content from real people. Do you own a dog-washing company? Do a day in the life of a dog washer video. Do you own a coffee shop? Do a day in the life of a coffee shop owner video. With the improvements of AI it is easier than ever to edit a video.
5. How much does video cost?
We get this question every day and we are working on a dedicated article just to help answer that question. The short answer is that we just don’t know until we learn more about your business and what you need. We are never going to recommend or try and sell you on video products that you don’t need or that won’t significantly improve your marketing efforts. The scale of your video and the scale of the production all affect the cost. If you only have $500 set aside for a single video, you might need to rethink your approach. A typical testimonial video will range anywhere from $1500 to $4500 depending on the scale, production, etc. If you don’t have a budget we would suggest creating some content yourself or saving for a quality video.
(Bonus Tip!) The quality of your video directly impacts the perceived quality of your products by your customers. Make sure that when you invest in video for your business that you are working with a company you can trust.
In conclusion, the investment in premium video marketing is not just a luxury for large corporations; it’s a necessity for small businesses aiming to thrive in a competitive market. By strategically incorporating video testimonials, sponsored posts, and engaging ads into your marketing mix, you’re not just telling your brand’s story – you’re showing it in a way that captivates and resonates authentically with your target audience.
Embrace the power of video marketing and position your business for success. Remember, it’s not just about creating content; it’s about creating content that connects with your customer base. Whether you are looking for a dedicated team to create monthly original ongoing content, or you are just looking to create a testimonial or product ad, we would love to connect with you.
Reach out today to schedule a call!